It is one of the most popular domestic Chinese social media platforms with an active user base nearing a half billion people. This year, Weibo usage will grow more than 17% to 340.1 million people in China. January 11, 2017. As always, every stat is linked to its original source and has the source date listed.Top smartphone brand used by Weibo users:Least popular type of photos on Weibo in 2013:Number of monthly Weibo feeds with videos:Percentage of Weibo 2013 revenue that came from games:Percentage of users that never report brand posts on Weibo:Percentage of Weibo users that have a high education:Weibo's share of Chinese social sharing in 2013:Number of Weibo users active on Chinese New Year 2016:Average number of times Weibo users visit it daily:Percentage of users that buy products on Weibo that do so because it was recommended by a celebrity: US TV Upfront Ad Spending Will Fall $5.5 Billion for the 2020-2021 Season . Teens Females Males Social Media Users Adults China.
Weibo, which launched in 2009, saw accelerated growth from the beginning attracting 72 million users in its first three years, well ahead of Twitter which had attracted just 7.9 million users in the US three years after its debut.Subscribe today and be educated, entertained and empowered.© Carnyx Group Ltd 2020 | The Drum is a Registered Trademark and property of Carnyx Group Limited. • 70 Weibo Statistics and Facts (2020) | By the Numbers Updated for 2020. The average age was 20.84. WeChat was launched in 2011 as Weixin – Mandarin for ‘micro-message’.
Number of monthly Weibo feeds with songs:Number of Weibo Connect platform partners:Business Statistics | Fun GadgetsPercentage of Weibo users that have at least a bachelor's degree:Pecentage of Weibo 2013 revenue that came from mobile:Number of Chinese government agencies and officials with Weibo accounts:Percentage of users that expect brands to handle complaints on Weibo:Percentage of Weibo 2013 revenue that came from advertising:Growth in Weibo monthly active users from Q2 2013-Q2 2014:Percentage of Weibo users that shop online:To get your copy of the report, click on the button below to purchase it.Percentage of Weibo ad revenue in 2015 that came from Alibaba-related spending:Average amount of time Weibo users spend on it daily:Percentage of Weibo accounts that have been inactive since January 2014:Number of Weibo location-based check ins during Q4 2013:Percentage of users that buy products on Weibo that do so because an ad matches their needs:Most popular type of photos on Weibo in 2013:Number of countries with Weibo users:Percentage of Weibo 2013 revenue that came from VIP memberships:Number of Weibo posts on Chinese New Year 2016:Percentage of Weibo users that purchase products online:Number of Weibo verified accounts (celebs):Number of monthly Weibo feeds with pictures:Percentage of users that expect brands to offer product/service discount info on Weibo:Monthly active users for the Weibo mobile app:Percentage of Weibo users that have used a mobile payment system:I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. Weibo users are young, 27% of all users aged between 18-24, and another 42% aged 25-34. All rights reserved.Features providing insights into the marketing industries.The growth is being reflected in Weibo’s ad revenues which are also on the rise, eMarketer predicts Weibo digital ad revenues will grow 65% this year to reach $1.54bn.The social networking app, which is referred to as China’s Twitter, will grow by more than 17% in 2018. Sources. The Tech Giants Are Coming for Your TV. As the name suggests, it originally functioned as a simple messenger app – a Chinese equivalent to WhatsApp in essence. 75% of The Drum Magazine readership are senior management or above.Creating compelling content your customers will love.“Twitter has taken strides in a similar direction to Weibo, but it was slower to move away from text-based content and has failed to integrate these different aspects as seamlessly as Weibo,” Shum said.Shelleen Shum, forecasting analyst, eMarketer, said, “Weibo has evolved into an entertainment platform that encompasses the features of Twitter, Pinterest, Instagram, Reddit and YouTube rolled into one,”Providing great companies with the recognition they deserve.Explore the latest, and greatest, creative work from around the globe.The Latest news for the marketing & media industries.Benefit from our monthly exclusive magazine content in multi-format.Want to read this article and others just like it?
Given 95% of Chinese consumers trust a brand more if they've seen it on Weibo , it's a good idea to understand Weibo user demographics when marketing to them. Hit the C-suite spot. Topics. Most of Weibo users had high education backgrounds, 70.8% owned bachelor and above degrees. Sina Weibo's 368 million registered users represent the most educated and highest earning portion of China's population, and the consumers who are most likely to buy western exports. Audio. ; There are 48.35 million monthly active Twitter users in the US.
Given 95% of Chinese consumers trust a brand more if they've seen it on Weibo , it's a good idea to understand Weibo user demographics when marketing to them. Part 2, Part 3, Part 4. Sina Weibo launched its 2013 Weibo User Development Report on December 6, based on massive Weibo user accounts information and consumption behavior to offer enterprises effective data s… ; 22% of US adults use Twitter.
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