MAKES IT EASIER TO GET HIGH QUALITY INFORMATION MAKES IT EASIER TO MANAGE PERSONAL NETWORKS PROVIDES A CONVENIENT MOBILE OFFICE TOOL MAKES SOCIAL PROMOTION EASIER OFFERS A USEFUL COMMUNICATION TOOLWHAT CONTENT DO SHARE ON MOMENTS? Figures are drawn from ALD – a WeChat mini program research agency.WeChat offers Slack equivalent (albeit more focused on mobile users) WeChat Work. WeChat demographics. That said, usage is nearly as high in the 35-44 year old grouping, and declines relatively gradually as we go up through age groups. The only other category in which we see this is work-related content, in which there’s a noticeable deficit in the proportion of those who share such content in comparison with those who enjoy seeing it.Late 2018 saw WeChat following in the footsteps of members of the Facebook stable (perhaps inevitably) by introducing a Snapchat-imitating Stories function. Please do not hesitate to contact me.Key figures and rankings about companiesContent Marketing & Information Design for your projects:Number of global social network users 2017-2025Number of active WeChat messenger accounts Q2 2011-Q1 2020Quick Analysis with our professional Research Service:Corporate solution including all features.Social Media & User-Generated ContentYou can only download this statistic as a Premium user.Identify market potentials of the digital futureOnly includes data from Chinese users and official accounts.Directly accessible data for 170 industries from 50 countries and over 1 Mio. Compared to the previous year, revenue was up 24%, and profit 30%. 1ST TIER CITIES (BEIJING, SHANGHAI) 2ND TIER CITIES 3RD TIER CITIES 4TH TIER CITIES & BELOW APPLE PAY CLEARLY STRUGGLING 93% ADOPTION RATE ACROSS TIER 1&2!This book charts the incredible story of WeChat. Year over year (2015-2016) growth in messages sent on WeChat: 67%. At least outside of mindfulness apps specifically tailored to serve such a function…There is not a great deal in it, however, with something of a plateau for users belonging in the three brackets between 18-39.76% of WeChat mini programs are connected with an official company account.The above figures pertain to 2017. And now that you no longer need a Chinese business license to create an account, more businesses are expected to follow.Weixin was first released as a messaging app in 2011 by parent company Tencent. Tencent has clearly been one of the great success stories of the past two decades (it was only founded in 1998).Tencent’s share price took a considerable hit over the course of 2018, with news of the second quarter decline in profits marking a particular low point, instantly knocking 5% off the market cap.It’s not just about staying in touch with family and friends, however; 75% of WeChat users over the age of 55 read subscription articles, 62% share them, and over 50% used payment app WeChat Pay. Online advertising too is likely to be driven by China’s most-used app.Nowhere else in the world do we see a phenomenon like WeChat – an app that basically carries out the functions of every other app you could ever want or need. Here are six WeChat marketing strategies and several brand examples.In September last year Nike China launched an MVP Mini Program that offers its customers access to products, services, member benefits, on-demand experts, and more.One of the best ways to introduce your brand to a new audience is with an influencer, or “key opinion leader.”7. Last updated 12/1/15. Starting from a general age of eligibility for opening a social media profile at 13 years old, and looking at profile demographics from some of the platforms of Facebook, the top social network in the world, it’s clear that 25- to 34 year-olds are the dominant age group, followed closely by the 18- to 24-year-olds. A similar proportion spend a slightly lower 201-500 RMB ($30-$75). A study from CAICT finds 98% of WeChat users believe the app has fostered positive energy.The below graphic perhaps gives us a little insight into how wide a range of functions are offered through this single app.By August 2018, there were 2,000 mini games in existence. HIS BOOK ‘BUILDING YOUR BUSINESS THROUGH WECHAT’ IS DUE FOR RELEASE LATER THIS YEAR.Data Source: Tencent 5 WECHAT VS. QQ MONTHLY ACTIVE USERS WECHAT SURPASSED QQ USERS FOR 1ST TIME EVER IN Q4 OF 2016!Matthew was recognized by LinkedIn with a ‘2018 Power Profile Award’ given to the most influential profiles on the platform.
This, interestingly, goes against the general trend for the age of WeChat app users.
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