We believe a coffeehouse should be a welcoming, inviting and familiar place for people to connect, so we design our stores to reflect the unique character of the neighborhoods they serve. In 2008, nearly all of the company’s designers were stationed at the company’s headquarters in the Pacific Northwest. Starbucks stores come in a variety of formats that are designed to serve people, not just coffee. In the mid 2000s, the chain was doing great, opening a store a day, branching into new territories like Asia and South America. Today, there are more than 18,000 shops worldwide.Only there’s a minor difference: This new Starbucks is on a moving train.They began by getting people out of Seattle. All rights reserved.Still, Starbucks is actively working to test and roll out more its concept stores, with its main focus right now on the pre-fab drive-thru stores made from shipping containers. This was an effective design strategy for the relevant market, but Starbucks has not made similar decisions overseas. But even more interesting than that was the cultural observations the designers were able to make.Creating hyper-localized design for every shop Starbucks builds is impossible. So a shop that’s slated to be a big earner, like the one in New Orleans, will get more personalized touches than, say, a shop in York, Nebraska.The coffee behemoth partnered up with Swiss train company SBB to convert a double-decker train car into a store that people could visit during their workday commute. The company opened its first shop in Seattle in spring of 1971 and stayed relatively small (under 100 stores) for the next 20 years. Of course, since then Starbucks has boomed to be the largest chain of coffee shops in the world. And a brass-instrument chandelier hanging from the ceiling in the new Canal Street location in New Orleans. We design our stores to enhance the human connection made over a cup of coffee and to be a reflection of the communities that they serve. Southern cities need furniture that is cool to sit on, and beachy locations need durable furniture to account for the sand that gets tracked in. Starbucks is looking to the next phase of its digital and in-store strategy that it’s calling “new retail.” The coffee retailer recently crossed the 30,000-store mark globally. It turned out that for a lot of people Starbucks was becoming synonymous with fast food. Our first LEED® certified store in Seattle at 1st and Pike has been designed and built with many environmentally smart features.We believe a coffeehouse should be a welcoming, inviting and familiar place for people to connect, so we design our stores to reflect the unique character of the neighborhoods they serve. “They won’t crowd together in a banquet like they would in New York City.” This drove the designers to place more individual stools in the shops, so people could drag them around, creating impromptu group seating areas. “We want it to feel custom, but we need to be able to scale it,” he says.
Today, Starbucks’ more than 200 designers are working out of 18 design studios around the world, with 14 of them stationed in the Americas. Click below to see more information on each store type. Sleeth and his team have been working to revamp the company’s standard kit—the parts that show up in most every Starbucks store on the planet.
We started our LEED certification globally for all new, company-owned stores beginning in late 2010 and with over 1,200 certified stores in 20 countries/US territories, it has grown into a successful green building program, worldwide.Our coffee comes directly from the earth so we naturally take an interest in treating it well. So they began relocating their design team, pushing them out from the headquarters into the actual communities where they would be designing stores. “Because we do a lot of projects in a year.”So far they’ve built 11 of these modular stores around the country, which may not sound like much in the grand Starbucks scheme. “We know we can’t just go in and overspend,” Sleeth says. In more urban settings, people will just sit right next to each other, alone but collectively together,” he explains.Last November, Starbucks opened a new store, just like they’d already done more than 1,700 times in 2013.
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