The idea is that we create a catalogue of furnishings, the classics that don’t change often—we used to develop a concept and let it live for 5 years, but now 20% is always changing all the time.
To achieve this, we’re thoughtfully incorporating beautiful, expressive moments with calm confidence in ways that are optimistic, joyful and recognizably Starbucks.
The design team had opening new shops down to a science—or at least a kit of parts that made it easy to launch a cafe with as little risk and time as possible. It made a lot of sense in that location—we’re not going to roll out a museum case look for all our stores, but yeah.It’s not just a coffee story, it’s a local cultural story as well on many levels.
There are thoughtful touches like furniture made from reclaimed basketball court wood at the Barclay’s Center in Brooklyn.
Starbucks business strategy can be classified as product differentiation. There is some element of turning lemons into lemonade; it’s in the basement of a building, and we wanted to create something dramatic out of that.The thing that was interesting about this solution to Clover & Reserve was that it was integrated. She found these tiles stacked in the back of an old tile factory, and she said, “I want those tiles.” There’s something very iconic about them—very Dutch, but not in style.They’re experimenting with it. Today, Starbucks’ more than 200 designers are working out of 18 design studios around the world, with 14 of them stationed in the Americas. And if not easily done, how do we decide when? Our first LEED® certified store in Seattle at 1st and Pike has been designed and built with many environmentally smart features.We believe a coffeehouse should be a welcoming, inviting and familiar place for people to connect, so we design our stores to reflect the unique character of the neighborhoods they serve. (LEED is short for Leadership in Energy and Environmental Design.)
“We know we can’t just go in and overspend,” Sleeth says. It’s all tight, very urban–it’s Chicago, right?
Last November, Starbucks opened a new store, just like they’d already done more than 1,700 times in 2013. It’s a careful dance; we’re not going to just throw X machine in there that’s state of the art without bringing our customers along or understanding what’s the right move for us.The Bank is really driven around how the community uses space. Why not?”It’s on the edge of one of the galleries of the building.
In Michael Porter’s model, this generic competitive strategy focuses on setting the coffee business apart from competitors. Over the past few years, a global team of Starbucks designers—more than 300 staffers (or “partners” in Starbucks parlance) total, across 18 different design offices—have created a series of one-off cafe showpieces in markets around the world.
We look at the concept stores and say, ‘Can we start to use that and incorporate that?’I felt like it was really unique and one of our first elevated Clover expressions. In addition to reducing energy and water consumption, we incorporate reused and recycled materials wherever possible and often use locally inspired design details and materials in our stores.Join the Global Development team whose mission is to design stores using responsible practices and sustainable materials.Starbucks design studios are located around the globe so that our designers can fully understand the communities they serve.
Click below to see more information on each store type.
Southern cities need furniture that is cool to sit on, and beachy locations need durable furniture to account for the sand that gets tracked in. “There are lot of reasons people come to us; we know people come to us because of consistency quality, speed,” says Sleeth.
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