Because it was painted by an algorithm. The Week in a Minute explores what a bad painting…The effect of artificial intelligence will be felt across multiple industries, and advertising is no different. Asia will be no different.Sustainable enough is not good enough. It can …
…Is AI a tool for creatives to utilize to do great work, or a threat to their very existence?Renata Mittnacht and Carly Gibson lay out the best practices brands should follow on social media throughout this challenging time.A personal message from Ogilvy's Chief Executive, Worldwide John Seifert.The major challenge that retail brands must reckon with is not physical versus digital. These stories tend to be distributed through imposter news sites designed to look like ‘real’ news brands, or through fake news sites. This Red Paper by Susan Machtiger and Jaime Prieto shows them how.Ogilvy has been named a Leader in Gartner's Magic Quadrant for Global Marketing Agencies report for the fifth consecutive year.Four Ogilvy offices brought in 9 total awards to lift Ogilvy to the. It's particularly important, considering how frequently users misspell words, and how easy it is to fool even vigilant internet users.7.
Peter Hirsch on how the best way to guard against this is to identify risks before they do any…The demise of brands has been greatly exaggerated, writes David Fowler. Conspiracy theories tend to fall here!2) Misleading news that’s sort of true but used in the wrong context – selectively chosen real facts that are reported to gain headlines, but tend to be a misinterpretation of scientific research.Millennials are well-equipped to handle the mammoth issues before them as the most educated, most connected generation in American history.Brands should take responsibility for what they can control, and persuade publishers to look at the bigger picture and not just incentivize reach. The vicious propaganda campaign culminated in the reading of a will purported to belong to Anthony to the Senate House that concluded with Anthony being declared a traitor and war declared on Cleopatra as Queen of Egypt.While we have been relatively good at getting people to believe in the importance of more sustainable behaviors, practices, and purchases, we have been…Rory Sutherland on why advertising needs to burst the efficiency bubble.Shelly Lazarus, Chairman Emeritus of Ogilvy, speaks with INTA Bulletin on the importance and global reach of brands in the digital age.Why does it matter to brands?
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