Every aspect of campaigning must be rethought, from how you present yourself and reach and organize voters to how you stage a national convention in a time when large public gatherings are proscribed.Of course, it is not enough to appear in social media if the content does not attract interest and promote sharing. I really believe there are.I think that’s a faulty comparison. I would take full advantage of that, and kind of turn that into a brand that works. So you put all that together, he’s going to be hard to beat. In Opinion Joe Biden’s most memorable moments on the marketing campaign path have come by means of spontaneous, intensely transferring encounters with individuals who, like Mr. Biden, have endured searing wrestle and loss. It is poison. So I do think that some of it has hurt his ability to grow his support base.I think, secondly, he hasn’t grown at all. I think that’s a real advantage in the year 2020.Well right, and he didn’t have the kind of resources others did, which is still remarkable that he won given that. I mean, that’s top down. The economy is going to be wounded for a very long time. But presidential campaigns are very much personal—conscience, character, trust, integrity, empathy. And again, that’s a huge contrast with Trump. These are all challenges that are, I think, easily overcome.I mean, if you look at most of the polling, it’s in the 52, 53. His authentic sense of empathy is a quality uniquely suited to this agonizing moment.Party conventions are largely an anachronism in an era when voters select the candidate long before the delegates gather. You had our opponent, John McCain, demanding a meeting at the White House. The current furor over allegations of sexual assault against Mr. Biden by a former staffer, Tara Reade, is an example of how far negative stories can travel in the absence of a quick, decisive response. I hope that there’s a lot more poetry and imagery than prose in the next six months.But his base, you know, and maybe it’s 43 or 44—so it’s 95% of what he got last time—they’re not going anywhere. And then there’s a few Republican-leaning independents who [approve], either because they are supportive or they want to support our president in the early stages of this, so I’m not surprised by that.In the research I’ve seen in a lot of these battleground states, it’s like, for some voters, it’s health care. We’ve got to obviously hit good turnout numbers. To get rid of the villain, we’re going to have to kind of run the gauntlet. That process has already begun with an extensive campaign, led by the president, regularly questioning the mental acuity and physical stamina of the man he has branded “Sleepy Joe.” The Trump campaign and its surrogates are relentlessly pushing this and other scurrilous attacks online.Online speeches from his basement won’t cut it. You can make mistakes, but they’ve got to figure out Snapchat. Written pronouncements on this issue or that may have won attention during his many years in office, but will get little pickup now. So what’s going on there is basically everybody who voted for Trump is going to vote for Trump. I think this is something that will happen. The thing that concerns me is a scenario where we win Michigan, we win Pennsylvania, but we lose Wisconsin and Arizona 48.2 to 47.9.The thing is, they’re going to have to figure out how to deal with Trump day-to-day.
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