Amazon Fresh Go Search ... Free grocery delivery is available to Prime members. Amazon Fresh intends to offer extensive choice, low prices and fast delivery to an initial 69 postcodes in London. It’s especially damaging for the likes of Ocado, which arguably has a business model most similar to Amazon Fresh.What's more, in selected postcodes, you can get your shopping in as little as two hours. Amazon Prime subscribers will be able to order groceries through Amazon Fresh, with free delivery on orders over £40 ($51), from Tuesday. We will keep improving the grocery shopping experience so by the end of the year, millions of Prime members across the UK will have access to fast, free delivery of groceries.”Amazon Fresh UK’s country manager Russell Jones said sales had been “particularly strong” following the lockdown.The Amazon Fresh delivery service is included with Prime memberships.However, the company has said it is looking at rolling out the service on a wider basis to other cities across the uk.Deliveries will be offered up until midnight, with Amazon saying that customers in the south-east of the capital will be able to get their groceries on the same day, provided they order by 9pm.Last month, Bradford-bases supermarket chain Morrions said it had more than doubled the number of UK stores serving Amazon Prime customers to 40.Mr Jones said: “Prime members love the convenience of grocery delivery at home, which is why we’ve made Amazon Fresh a free benefit of Prime.The news comes after figures showed online shopping now accounts for £3 of every £10 spent in the UK – up from £2 pre-pandemic.Ms Landy said: “Grocery delivery is one of the fastest growing businesses at Amazon, and we think this will be one of the most-loved Prime benefits.”Amazon’s Vice President of grocery delivery Stephenie Landry said at the time that the company expects the service to be “loved” by customers.Reportedly, Birmingham, Edinburgh and Manchester are next on Amazon Fresh’s list.If you order less than the minimum value, you will have to pay an extra £3.99 for delivery, but there is still a minimum order of £15.Free delivery is only available on two-hour delivery slots with orders of more than £40.Unfortunately, for now you can only take advantage of the offer if you live in one of the provided postcodes.A similar service has already been rolled out by Amazon in the United States, with Fresh deliveries added as part of the Amazon Prime package at no extra cost.Amazon Fresh’s free delivery for Prime members is currently available in Greater London only, and serves around 300 postcodes.He also stressed that the move to roll out Amazon Fresh to Prime members has been in the pipeline long before the lockdown began. Doorstep Delivery. Health and safety is our top priority. Note: Shopping AmazonFresh at Amazon.co.uk is available for customers in eligible postcodes. Amazon is now offering its grocery delivery service for free to Prime members, starting in London and the South East and expanding to further across the UK by the end of the year. UK Amazon Fresh is also available today in parts of the South East, including Woking and Guildford, and rolling out across the UK by the end of the year, Prime members will benefit from Amazon’s fastest grocery delivery offer in the UK, usually as fast as same-day for orders placed before 9pm in most areas.Customers can choose from tens of thousands of grocery items from major brands including Booths, Whole Foods Market, Pepsi, Danone, Arla, Warburtons, Britvic and many more.
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