''Japan Invades Hollywood'' read the cover of Newsweek. Akio Morita himself was a living inferiority complex.''But in junior high school, Akio became fascinated by his family's phonograph, an appliance rare in Japan at that time. Akio was a workaholic who also loved to sports and remained very active throughout his life. He appeared in a television commercial for the American Express card. ''This is at the root of the trade imbalance. And in 1981, Mr. Morita announced the Mavica, a digital camera that recorded pictures on a floppy disk instead of on film.
To this end, he moved himself and his family to New York in 1963. Mr. Morita enlisted in the Navy under a program that would allow him to do research instead of serving in combat.Although Sony prided itself on being more Americanized than its Japanese rivals, the purchase became a lightning rod for American concern about a wave of Japanese acquisitions of American companies and real estate. Mr. Ibuka died in December 1997 at the age of 89.From the start of the company, however, Mr. Morita was much more involved in marketing, while Mr. Ibuka handled technology development. Just post-war resources were very scarce indeed. To create the magnetic coating they melted oxalic ferrite powder in a skillet to make ferric oxide. 1 brand name among American consumers, ahead of American companies like General Electric and Coca-Cola.Sony also became a major force in the American entertainment business, acquiring CBS Records in 1988 and Columbia Pictures, the Hollywood studio, in 1989.
At a time when Japanese politicians were angering African-Americans with insensitive remarks, one of the council's first projects was to make thousands of copies of an abridged version of ''Eyes on the Prize,'' the American television documentary about the struggle of blacks for equal rights, and distribute it to high schools in Japan.In the process, Mr. Morita, with his white mane and quick tongue, became the unofficial representative of Japan's business community, generally working to smooth trade relations between his country and the United States, but sometimes stirring resentment in both countries with his pointed criticisms.In 1989, Mr. Morita was the co-author, along with a nationalist politician, Shintaro Ishihara, of ''The Japan That Can Say No,'' a book that urged Japan to stand up to American trade demands, which it said were motivated partly by racism.
Despite this great legal victory, the future of Betamax was far from secure. Akio Morita played an instrumental role in positioning Sony as a global leader in electronic goods. Morita argued that manufacturing determines the strength of the economy and blamed excessive financial dealings to create paper profits for undermining this base.
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